Social media is a powerful marketing tool – but what happens when platforms change their algorithms, limit organic reach, or even shut down entirely (looking at you, TikTok 👀)? If your entire event marketing strategy relies on platforms you don’t control, you’re putting your audience – and your revenue – at risk.
In this episode of Eventacle, we break down five proven strategies to convert your social media followers into an audience you own via email, SMS, and private communities. We also dig into a critical but often overlooked question: Do you really own your attendee data, or is your ticketing platform keeping it locked away?
You’ll learn how to:
✅ Build an opt-in strategy that protects your access to your audience
✅ Leverage exclusive access, referral contests, and gated content to grow your email/SMS lists
✅ Migrate discussions into a community you control (so you’re not at the mercy of social media shifts)
✅ Capture attendee data before ticketing platforms take over
The TikTok debate is just the latest reminder – if you don’t own your audience, you don’t control your future.
The Eventacle community is a vibrant, collaborative space created exclusively for event marketing professionals. Whether you’re just starting your career or you’re a seasoned expert, this community is designed to help you connect, learn, and grow.
We bring together event marketers from all backgrounds who are working in venues, agencies, or independently and who are passionate about creating impactful events. Inside, you’ll find tools, resources, and networking opportunities to sharpen your skills and elevate your marketing strategies. No matter where you are in your journey, Eventacle is your go-to hub for inspiration, education, and collaboration.