Wildly Creative: The Bronx Zoo’s Adult Programs

The Bronx Zoo has always been a favorite destination for families and wildlife enthusiasts, but it’s also carving out a unique space for adults seeking one-of-a-kind experiences. With programs that combine education, recreation, and conservation, the Zoo is redefining how adults engage with its mission. Here’s a closer look at three standout offerings and why they matter – for visitors and the Zoo itself.

The Setup

The Bronx Zoo’s adult programs offer experiences that go beyond a typical day at the zoo, catering to diverse interests and providing opportunities for adults to connect with nature, learn something new, and have a little fun. From transforming your workday into an adventure to discovering the hidden connection between cocoa and conservation, these programs deliver creative and enriching activities.

Among the standout options:

• WFZ: Work From Zoo: A refreshing alternative to working from home, complete with free WiFi, snacks, and the chance to hang out with animal ambassadors.
• Roach Romance: A Valentine’s Day celebration featuring sustainably grown chocolate, ambassador animals, and lessons on the vital role of insects in agriculture.
• Migratory Bird Day Outing: A guided birdwatching adventure combined with an exclusive look at the Zoo’s avian collection and conservation efforts.

Why It Matters

These programs aren’t just creative – they’re strategic. Each offering helps the Bronx Zoo diversify its revenue streams, draw new audiences, and reinforce its brand as a destination for unique and meaningful experiences.

WFZ: Work From Zoo

WFZ opens up a new revenue stream by leveraging the growing demand for alternative workspaces. It draws remote workers and students who might not otherwise visit the Zoo, introducing them to its tranquil beauty and fostering a connection that extends beyond the day. By including thoughtful perks like coffee, snacks, and full admission, the Zoo creates a buzzworthy experience that encourages word-of-mouth marketing and social sharing, further expanding its reach.

Roach Romance

Roach Romance is a shining example of how the Bronx Zoo appeals to adult audiences with a mix of fun and education. This Valentine’s Day event generates revenue through ticket sales while encouraging additional spending at on-site cafes and gift shops. It also strengthens the Zoo’s reputation for creating unique, memorable events that stand out from typical holiday offerings. Attendees are likely to share their unusual celebration with friends and on social media, further promoting the Zoo.

Migratory Bird Day Outing

This program taps into the growing popularity of birdwatching, attracting a conservation-minded demographic willing to invest in premium experiences. By offering early access to the Zoo and expert guidance, the program positions the Bronx Zoo as a hub for lifelong learning and unique outdoor adventures. The outing also reinforces the Zoo’s role as a leader in global conservation, fostering goodwill and support for its mission.

These programs represent the Zoo’s ability to connect with adults in meaningful ways, aligning its educational mission with activities that inspire and engage while generating vital revenue.

The Takeaway

The Bronx Zoo’s adult programs showcase the creativity and innovation that drive its mission forward. Whether you’re switching up your workday with WFZ, celebrating Valentine’s Day with a wild twist at Roach Romance, or diving into birdwatching with the Migratory Bird Day Outing, these offerings demonstrate the Zoo’s ability to connect with adults in unexpected ways.

More than just fun experiences, these programs create lasting memories, deepen connections to conservation, and generate excitement that spreads through word-of-mouth marketing. By diversifying its offerings, the Bronx Zoo is not only building new revenue streams but also solidifying its place as a destination where adults can engage, learn, and explore.

Begs the question… What is your organization's version of WFZ?