Using the #GRWM Trend to Drive Engagement for Live Events

Using the #GRWM Trend to Drive Engagement for Live Events

The #GRWM (Get Ready With Me) trend has taken social media by storm, with creators sharing their preparations for everything from casual outings to major life events. Originally popularized in the beauty and fashion industries, this trend has evolved into a highly engaging format that resonates across demographics. But how can event marketers leverage #GRWM to drive engagement and excitement for live events? Let’s explore.

What is #GRWM and Why is it So Popular?

The #GRWM trend involves creators walking their audience through their preparation process, offering a blend of authenticity and storytelling. Whether it’s picking an outfit, styling hair, or sharing personal anecdotes, these videos create a sense of intimacy and relatability.

Social media users flock to #GRWM content because it feels personal and invites them into the creator’s world. The hashtag boasts billions of views on platforms like TikTok, Instagram, and YouTube, making it a proven format for sparking conversation and engagement.

How #GRWM Applies to Event Marketing

Live events thrive on the excitement of anticipation, and the #GRWM format is a natural fit for building pre-event buzz. Here’s how you can apply it:

1. Pre-Event Excitement: Behind-the-Scenes Prep

• Showcase how performers, athletes, or event staff prepare for the big day.
• Examples:
  • A musician picking their setlist or showing their soundcheck.
  • An event organizer setting up the venue or sharing outfit choices for the night.

2. Attendee Contributions: Personal #GRWM Stories

Encourage attendees to share their own #GRWM videos. This could include their outfit choices, makeup looks, or even a walkthrough of their journey to the venue.

How to Execute:

• Create a branded hashtag like #GRWM[EventName] to collect and amplify user submissions.
• Reward participants by featuring their content on your official social channels or offering incentives like giveaways.

3. Influencer Partnerships: Spotlighting Attendee Influencers

Collaborate with influencers attending the event to create #GRWM content. Their established audiences can drive ticket sales and build buzz among their followers.
Example: A lifestyle influencer attending a concert could show off their outfit, accessories, and transportation process, all tagged with the event hashtag.

Why #GRWM Works for Live Events

• Authenticity: #GRWM videos feel personal and relatable, aligning perfectly with the emotional connection that live events offer.
• Engagement: The interactive format encourages user participation, allowing fans to showcase their excitement and creativity.
• Scalability: Both creators and fans can easily produce #GRWM content, creating a wealth of promotional material with minimal cost.

Tips for Integrating #GRWM into Your Marketing Strategy

1. Set the Stage Early:
   Start promoting your branded #GRWM hashtag a few weeks before the event. Provide examples to guide attendees on how to participate.
2. Make It Inclusive:
   Encourage attendees from all walks of life to participate. Share diverse content to make everyone feel welcome and represented.
3. Amplify UGC:
   Highlight standout #GRWM videos on your official channels. This recognition can inspire more attendees to join in.
4. Tie It to a Contest:
   Host a #GRWM contest where participants can win prizes like backstage passes, free tickets, or exclusive merchandise.

Conclusion: Turning #GRWM into a Marketing Powerhouse

The #GRWM trend isn’t just a fleeting social media craze—it’s an opportunity to connect with audiences on a deeper level and amplify excitement for live events. By tapping into this relatable and engaging format, you can harness the power of user-generated content while building pre-event buzz and fostering community.

Ready to integrate #GRWM into your next event campaign? Let’s get started!

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